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Chevy Volt ad, which targets the gay and lesbian community, becomes very popular.


2012 Chevy Volt

General Motor’s Chevrolet Volt ad, which targets the gay and lesbian community, becomes very popular. The ad was published for $750 in the Motor City Pride edition of “Between the Lines”, a Michigan gay and lesbian newspaper. Now the ad has been viewed 11 million times through social media.

According to a recent marketing survey, “Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures — more than that of heterosexual households.”

Source: http://instinctmagazine.com/blogs/blog/new-gm-chevrolet-volt-ad-target-gay-and-lesbian-consumers-with-humor?directory=100011

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